The American International Toy Fair (now formally the North American International Toy Fair and previously the International Toy Fair), takes place in New York, mid-February, every year. Its first event was held in 1903. It is noted as the biggest toy fair in the western hemisphere. The toy fair has been located in the International Toy Center and the adjacent Javits Center for the past few events. The building is split up into hundreds of relatively small showrooms. Only people who participate in the toy industry may attend the event.
1998[]
The 1998 toy fair revealed the 1998 Furby model to the public for the first time. They had early Furby prototypes on display. The prototypes featured were, the Leopard Furby, Skunk Furby, Snowball Furby, a brown one with spots, a black and brown one, and a brown and cream one.
1999[]
At the 1999 New York Toy Fair held on February 8th of 1999, new colors for Furby, prototypes for the Furby Babies, the Furby Buddies, and a prototype of Find Furby were revealed. The Furby’s featured at this toy fair were, Leopard Giraffe, Dalmatian, Tiger, Zebra, Owl, and Bear. The Prototype Furby Babies that were featured were the Pink Furby Baby, Blue Furby Baby, White Furby Baby, Mint Furby Baby, and Yellow Furby Baby. The Furby Buddies featured were, Snowball, Giraffe, Wolf, Church Mouse, Leopard, Witch’s Cat, Dalmatian, and Owl.
2000[]
The 2000 Toy fair held on February 11th of 2000 showcased new Furby's, such as new color variations and special editions, as well as prototypes for new Furby friends such as E.T and Shelby, who at this stage was presumably voiced by Dave Hampton. Furby’s featured at this Toy Fair were, Tropical, Color Change, Labrador, Frog, Alligator, Lizard, Witch’s Cat, Skunk, Blueberry, Valentine’s, Easter, Puppy Dog, Giraffe, Gold Stripes, Rusty Dots, Tart Tangerine, and Raccoon. Furby Babies featured at this Toy Fair were, Curly, Blue Change, Purple Stripes, Confetti, Wavy Stripes, Sunny Yellow, and Flower Bud. Shelby’s that were featured include the Toy Fair prototype that might be a prototype of the Lilac Shelby, Aqua Marine, Melon Ball, and Midnight Black. Interactive Gizmo can be briefly seen in this video at the 0:38 mark. In the same video some prototype Furby’s can be seen in the background, and at one point 2 Furby’s that appear to be the Parrot Furby, and Raspberry Swirl Furby can be seen.
2005[]
The 2005 toy fair held between February 17-23 revealed the Emoto-Tronic Furby. It featured several different Emoto-Tronic prototypes, and a rare 1998 Hi-C Furby. The 2005 prototypes came in the colors, Sleepy Pink, Marshmallow, Charcoal, and Caramel Syrup.
2013[]
- Main article: Furby 2013 Toy Fair
In 2013, a new wave of 2012 Furbys was shown off at the 2013 Toy Fair. The theme of this wave was "Party". Upcoming Furby merchandise was also shown. The Furby’s featured at this Toy Fair were Twittby, Scoffby, Fussby, Loveby, Wittby, Nerdby, Starry Night, Lagoona, Punky Pink, Orangutan, Cotton Candy, Lightning Zap, Black Cherry, Rain Cloud, Pink Flare and Bermuda.
2014[]
- Main article: Furby 2014 Toy Fair
In 2014, the Furby Boom series was shown off at the 2014 Toy Fair, along with future merchandise. The Furby’s featured at this Toy Fair were Waves, Zigzag, Polka Dot, Triangles, Straight Stripes, Peacock, Diagonal Stripes, Purple Waves, Houndstooth, Pink Hearts, Pink and Blue hearts, Lightning Bolts, Cubes, Stars, Diamonds, Easter, Festive Sweater, Metallic, Golden Furbling, Diamonds Furbling, Stars Furbling, Houndstooth Furbling, Diagonal stripes Furbling, Straight stripes Furbling, Peacock Furbling, Cubes Furbling, Pink and Blue hearts Furbling, Triangles Furbling, and Easter Furbling. A few known prototypes were shown within the plush section
2015[]
In 2015, the Furbacca was featured.
.jpeg "Furbacca at Toy Fair 2015 (Picture 2).jpeg (563 KB)")
2023[]
In 2023, the purple and coral 2023 Furby’s were featured.
2025[]
in 2025, the Furby Minis were shown off, along with Furblets Pep-Mint, Boo-Kin, Swee-Dee, REESE’S, and the Series 4 Furblets. The Furby Minis Advent Calendar was also shown off, and DJ Furby was teased to possibly be releasing in June. While DJ Furby was not shown at this Toy Fair, a TV had a video playing that showed DJ Furby’s face which has changed since the concept art, (its faceplate is now blue, and its heart gem is pink instead of a pink faceplate with a blue heart gem) and text that said “The FURBnomenon is Growing!” It also displayed a second text, but it’s currently unknown what it said, as the text was cut off. It’s likely the second text said “More Furby to Love!”
