Dave Hampton and Caleb Chung spent nine months creating the Furby (in addition to nine months spent designing the toy). After two attempts at licensing the concept, they invited fellow toy and game inventor Richard C. Levy to join their efforts to sell Furby. Levy brought Furby to Tiger Electronics and Tiger's Roger Shiffman bought the rights to it. Furby's first public appearance was at the American International Toy Fair in 1998.