In 2025, two of Hasbro's subsidaries (one of them being Wizards of the Coast) paired up to release a collaboration between Magic: The Gathering and Furby.
About[]
This was a collaboration between Secret Lair (a product line of Magic: The Gathering) and Furbys. Secret Lair releases special collection cards in groups named "drops", and for this collab, three Furby themed drops were made. These being:
- Doo-ay Noo-lah: A Furby drop that features artworks related to the fifth generation of Furby, the Hey Furby (2023) line. There are five cards in total on this drop. The featured artists were Paul Scott, Natallie Andrewson, Rian Gonzales and Nathan Jurevicious.
| Card | Artist | Category | Effect |
|---|---|---|---|
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Paul Scott Canayan | Sorcery | Choose a creature type. Draw a card for each permanent you control of that type. "Ah-noo wee-tee kah wah-tees" |
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Natallie Andrewson | Sorcery | You may play an additional land this turn. Draw a card. "Way-nah boh-tee" |
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Rian Gonzales | Instant | Draw a card for each creature you control with a +1 / +1 counter on it. Those creatures gain indestructible until end of turn. "Noo-lahs tah dah ay-loh" |
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Rian Gonzales | Artifact | Lands you control have "<- : Add one mana of any color." "Koh-koh noo-lahs boh ay-loh dah-noh-lah." |
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Nathan Jurevicious | Artifact | Add ** "Noo-loo boh way-loos koo may-lahs" |
- The Gathering Drop: A Furby drop that features artworks of different Furbys from Era 1, the 1998 Furby. There are five cards in total in this drop. The featured artists are Justyna Dura, Evyn Fong, Daarken and Igor Krstic.
| Card | Artist | Category | Effect |
|---|---|---|---|
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Igor Krstic | Sorcery | As an additional cost to cast this spell, discard a card. Draw two cards. If you ever hear a Furby howl, don't run. It's already too late. |
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Evyn Fong | Enchantment | Creatures can't attack you or planeswalkers you control unless their controller pays for each of those creatures, where X is the number of enchantments you control. Even as the barrier began to falter, the swarm grew stronger still. |
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Justyna Dura | Instant | Counter target instant or sorcery spell unless its controller pays. Thus, the magus learned one final lesson-his ambition didn't match his skill. |
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Daarken | Enchantment | At the beginning of your upkeep, you draw a card and you lose 1 life. All the might of Phyrexia was no match for this new, cuddly threat. |
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Evyn Fong | Instant | Target permanent you control gains hexproof and indestructible until end of turn. You gain 2 life. Tamiyo knows to never judge a creature by its size, or its appetite. |
- The Oddbodies: A Furby drop that features different artworks of Furbys with oddbody/horrific designs, meant to make them look disturbing. All these artworks are all based on 1998 Furbys. The featured artists are Narendra Bintaraadi, Nathaniel Himawan, Justin Gerard, Antonio José Manzanedo and Madeline Boni.
| Card | Artist | Category | Effect |
|---|---|---|---|
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Narendra Bintaraadi | Creature - Kraken Horror | Flash
This spell can't be countered. Whenever you cast a spell, choose up to one Return target spell you don't control to its owner's hand. Return target nonland permanent to its owner's hand. |
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Nathaniel Himawan | Sorcery | Kicker 3. Each opponent mills eight cards. If this spell was kicked, instead each opponent mills half their library, rounded up. You will forget, and it will be wonderful. |
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Justin Gerard | Sorcery | Draw a card. Scry 2. Unveil what lies beyond, one horror at a time. |
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Antonio José Manzanedo | Legendary Creature - Nightmare Horror | Umbris gets +1 / +1 for each card your opponents own in exile. Whenever Umbris or another Nightmare or Horror you control enters, target opponent exiles cards from the top of their library until they exile a land card. |
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Madeline Boni | Artifact Creature - Phyxerian Horror | Change a target of target spell or ability to this creature. It craves attention. Feed it. |
Bonus Cards[]
Special Secret Lair / MTG Furbys[]
• Furby Furblets[]
Main Articles: Red (Impulse) Furblet, Green (Nature) Furblet, Blue (Knowledge) Furblet, White (Light) Furblet, Black (Ambition) Furblet
In MagicCon 2025 (a convention related to MTG), five new Furby Furblets were displayed on a special booth made for Furby that is very similar to the booth seen in the 2025 Vidcon Experience. These Furblets have the same body shape of the Reese's Furby Furblet and they represent the main colors/elements seen in MTG.
| Furby Furblet | Color / Element |
|---|---|
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Red |
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Green |
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Blue |
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Yellow |
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Purple / Black |
• Black Gold Glams[]
Apart from the Furby Furblets, some Gold Glam Hey Furbys with black fur were also displayed alongside them. The main difference with their released version is that these Gold Glams have black fur and on their tummy they have sewed on the five colors/elements of MTG alongside their logo. These Gold Glams also have a golden tongue instead of pink like the released version.
Trivia[]
- The Oddbodies Drop is the only drop that actually features five different artists, as the other two drops only feature four.
- Chromatic Lantern from the Doo-ay Noo-lah drop shows some Furbys that might be based on some of the Sonic Wacky Pack Plushies. Aditionally, Furbys from both this card and Inspiring Call feature Furbys with arms.
- Despite most Hey Furbys being illustrated on cards from the Doo-ay Noo-lah drop, the Gold Glam Hey Furby is the only one that has not been featured in any of the cards.
- Command Tower (One of the bonus cards) features a DJ Furby that seems to be based on the concept art of the Rainbow DJ Furby.