Official Furby Wiki
Official Furby Wiki

Below is the contest information for the Furby design competition. The winning design was the Rainbow Furby by "Brittany from Missouri".

Contest[]

In 2000, Post Consumer Brands (previously also known as Post Cereals and Postum Cereals), an American consumer cereal brand, along with Tiger, ran a competition from 11/9/1999 until 7/7/2000. They advertised the competition on the back of cereal boxes (Cocoa Pebbles, Oreo 'Os, Fruity Pebbles, Honey-Comb and others).

These packages would come with a Furby drawing, where you could color in the Furby and submit it. The competition was only open to residents of the US, ages 17 and younger, and excluded employees of Kraft foods, Inc, Tiger, electronics, their parents, affiliates, subsidiaries, agencies,  or persons living in the same household and families of each. Only one entry per household could be sent.

There were a total of 2000 first prize winners, who received an unspecified “Electronic Furby Toy” and from those 2000 first prize winners 12 were randomly selected and displayed on the Tiger Electronics website for people to vote on from August 1st to September 1st, of 2000. The Rainbow Furby is the only Furby of the 12 that is known to have been produced, excluding the Contest commercial Furby.

The voting page can be found here.

After voting for the Grand Prize, the winner would win a trip to the Furby design studio. The trip consisted of 4 round-trip coach class tickets to Chicago, 4-days/3 nights in a hotel room; car rental for four days and $1000 spending money and of course a tour of Furby Design Studio with their Furby design being produced (the Rainbow Furby).

Brittany Rosenbaugh, who won the competition, received one Rainbow Furby out of box and another new in box. The new in box Furby would disappear, with rumors circulating of it allegedly being stolen by her late brother and sold on eBay.

Gallery[]