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On Tuesday, August 31st of 1999, New York's Toys R Us location - Herald Square, 1293 Broadway (between 33rd & 34th Streets) - held a large event to celebrate the launch of the Furby Baby.

The event took place at 8:30 AM, where a Furby Baby themed ambulance made a 'special delivery' to the event that appeared with nurses & children dressed as doctors. Furby walkarounds had also been present at the event, as some sources portray.

The event was held by Michael Tabakin, director of sales promotions and licensing with Toys R Us, and Roger Shiffman, president of Tiger Electronics, who had also shown up to talk about the release and exciting new technology Furby Baby had to offer.

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